The Effect of Product Placement on Shopping Behavior at the Point of Purchase: Evidence from a Randomized Experiment Using Video Tracking in a Physical Bookstore
Title: | The Effect of Product Placement on Shopping Behavior at the Point of Purchase: Evidence from a Randomized Experiment Using Video Tracking in a Physical Bookstore |
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Kind : | Conference Papers |
Published In: | Conference on Digital Experimentation (CODE), MIT Sloan School of Management, Cambridge MA, October |
Year : | 2016 |
Authors : |
Qiwei Han Pedro Ferreira João Paulo Salgado Arriscado Costeira |
Lab : | Signal and Image Processing Group (SIPG) |
File : | Open File |