Title: The Effect of Product Placement on Shopping Behavior at the Point of Purchase: Evidence from a Randomized Experiment Using Video Tracking in a Physical Bookstore
Kind : Conference Papers
Published In: Conference on Digital Experimentation (CODE), MIT Sloan School of Management, Cambridge MA, October
Year : 2016
Authors : Qiwei Han
Pedro Ferreira
João Paulo Salgado Arriscado Costeira
Lab : Signal and Image Processing Group (SIPG)
File : Open File